Sales Director – Lyra Technology Group
Lyra Technology Group is seeking a Sales Director for our OpCo, Virtual Armour. The Sales Director will play a key role in driving client growth and revenue by sourcing new business, managing sales processes, and collaborating with various internal teams. If you are passionate about network and cybersecurity solutions and thrive in a collaborative, high-impact environment, this could be the perfect opportunity for you!
About Lyra…
Lyra Technology Group is a private equity-backed holding company that invests and operates industry leading technology service businesses. Our companies are operated independently by exceptional management teams. Companies that join our group retain the employees, name, and culture that have made them successful. As a platform of Evergreen Services Group, we never divest from businesses we partner with and approach every decision with the goal of driving sustainable and healthy growth over the long term.
A bit about Virtual Armour…
VirtualArmour, founded in 2001, has 20+ years of serving as a trusted advisor, fulfilling the needs of businesses, enterprises, and organizations globally. From hardware configuration and deployment to ongoing managed security services, VirtualArmour’s experience spans 12 industries with deep expertise in Financial Services, Healthcare, Transportation / Logistics, and Manufacturing.
Your work as a Sales Director will include the following duties:
- Actively source new client leads through personal and professional networks, relationship-building with strategic vendors, and participation in conferences and events.
- Lead the sales process from start to finish, including conducting client assessments, creating proposals, drafting contracts, and closing deals.
- Collaborate with Sales Engineers, Client Strategic Advisors (Account Managers), and Leadership Team members to execute the sales process effectively.
- Partner with the Marketing Specialist and Commercial Team to improve lead generation strategies and enhance marketing execution.
- Contribute to refining the sales process, including recommending and utilizing tools and systems that help improve team efficiency and outcomes.
Our ideal Sales Director has the following qualifications:
- Solid understanding of network and cybersecurity solutions (e.g., managed firewall, SIEM/XDR, EDR, vulnerability management).
- Strong relationship-building skills, able to understand and address client needs with confidence and trust.
- Works effectively with cross-functional teams (Sales Engineers, Account Managers, Leadership) to deliver exceptional client outcomes.
- Open to continuous improvement and able to adapt to changing circumstances and business needs.
- Demonstrated ability to achieve and exceed sales goals, delivering measurable value.
- Actively contributes to a positive, inclusive, and high-performance team culture.
- 2+ years in B2B sales or client service, ideally within the technology or cybersecurity sectors.
The targeted base compensation for this role is $80,000-$90,000 per year and will operate on a hybrid in-office schedule (Tuesday-Thursday) in Denver, CO. This role is eligible for an uncapped commission and unlimited PTO.
If you are ready to make an impact and grow with a company that values collaboration and continuous improvement, please submit your resume and cover letter detailing your qualifications and interest in the position!